Want to be a higher end company installing better equipment for more profit margin, fewer call backs and happier customers? Your salesperson needs to offer higher end equipment. You need to know your product mix. It’s easy to sell a lot of base level systems without realizing it. Grow your business with higher end system sales. Make sure your salesperson isn’t recommending the mid-level system on every call. Product Mix shows you how many systems you’ve sold and what the breakdown is. You can see how many heat pumps, air conditioners, furnaces, air handlers, boilers, mini-splits, generators, etc. How many XV18 air conditioners did you install? Are you including accessories on sales? Keep a close eye on your performance, salesperson by salesperson.